Enrollment open

Digital Marketing & Meta Ads Mastery

Transform your career in 6 weeks. Learn advanced strategies for Facebook & Instagram ads, funnel building, and ROI-driven marketing from industry experts.

6 WeeksIntensive program
Live ClassesHands-on learning
FlexibleOnline or on-site
Student learning digital marketing and Meta Ads
Hero image
In-person + online
Built for practical results
School of Professional Skills

Why choose SOPS for learning Digital Marketing & Meta Ads?

We believe in a future where everyone has a real opportunity to lead a thriving life.

SOPS students learn from expert industry professionals, with a strong emphasis on collaboration and practical project work. Graduates gain the skills and exposure needed to pursue opportunities with global companies.

Beginner Friendly

No prior experience? No problem. We start with the foundations and build properly.

Practical Learning

Learn through live walkthroughs, campaign examples, assignments, and real decision-making.

Personal Support

Get guided feedback and a learning environment designed to help you keep moving forward.

What you will be able to do

What you’ll be able to do after this course.

Build in-demand skills and apply them with confidence on real campaigns.

Launch Campaigns

Set up and launch Meta campaigns with the right objective, structure, budget, and audience.

Measure Results

Read performance data, understand essential metrics, and identify what needs attention.

Optimise & Scale

Improve winning campaigns, retarget warm audiences, and scale with a repeatable system.

Detailed, practical, actionable

Course curriculum

A practical roadmap designed to teach you how to create, manage, and optimise Meta (Facebook & Instagram) ad campaigns using real-world strategies.

Foundations & Setup
01Digital Marketing FundamentalsUnderstand how digital marketing works, how businesses acquire customers, and where Meta Ads fit into the wider marketing funnel.
02Meta Ecosystem & SetupLearn Business Manager, ad accounts, Pages, Instagram connection, payment setup, access permissions, and campaign hierarchy.
03Pixel, Events & TrackingSet up Meta Pixel, key events, custom conversions, and tracking foundations to measure leads, sales, and campaign performance.
04Audience ResearchLearn how to define your ideal customer, use interests, custom audiences, lookalikes, and build practical targeting strategies.
Launch, Optimise & Scale
05Campaign Structure & ObjectivesCreate campaigns with the right objective, budget structure, ad sets, placements, and conversion location for each business goal.
06Ad Creatives & CopywritingLearn how to create effective ad angles, hooks, visuals, headlines, primary text, and calls to action that drive results.
07Performance Analysis & OptimisationUnderstand key metrics, read Ads Manager data, identify weak points, and make informed changes to improve performance.
08Retargeting, Scaling & SystemsBuild retargeting funnels, scale winning campaigns responsibly, and create a repeatable workflow for client or business ads.
Foundations & Setup +
01Digital Marketing Fundamentals
02Meta Ecosystem & Setup
03Pixel, Events & Tracking
04Audience Research
Launch, Optimise & Scale +
05Campaign Structure & Objectives
06Ad Creatives & Copywriting
07Performance Analysis & Optimisation
08Retargeting, Scaling & Systems
Who is this for?

Who is this course for?

Whether you want to generate leads, grow a business, build client-ready skills, or begin a digital marketing career, this program gives you practical knowledge and hands-on experience you can apply with confidence.

Students

Build a practical, high-income skill to start your digital career.

Freelancers

Run Meta Ads for clients and offer high-demand digital marketing services.

Marketers

Strengthen your advertising skills and improve campaign performance.

Business Owners

Generate leads and sales by promoting your products and services online.

Simple. Practical. Effective.

How the course works.

A simple four-step learning experience designed for real understanding and application.

01

Orientation

Start with the roadmap, expectations, tools, and the course structure.

02

Live Classes

Learn through instructor-led sessions and practical walkthroughs.

03

Practical Tasks

Apply concepts through assignments, campaigns, and exercises.

04

Guidance

Receive feedback and build confidence through structured support.

Course format

Everything you need to know before joining.

A practical live-learning course designed to give every student structure, support, and room to apply what they learn.

What stays with youUpdated learning resources and continued guidance after the course.
Duration6 Weeks · Orientation + 8 Live Classes
Learning experience16–20 Hours of hands-on learning
Flexible formatJoin online or attend in person
LocationJohar Town, Lahore · Online nationwide
About the trainer

Hassan Shahbaz

Digital Marketing & Meta Ads Expert

Hassan Shahbaz is a digital marketing and operations professional with over 12 years of experience across technology, business operations, performance marketing, and client growth.

He has worked with businesses and teams across the USA, UK, UAE, and other international markets - helping brands plan, launch, optimise, and scale Meta advertising campaigns for lead generation, e-commerce, education, service businesses, and high-ticket offers.

12+ Yearsprofessional experience
Internationalclient experience
Live Campaignshands-on insights
Hassan Shahbaz, Digital Marketing and Meta Ads trainer
Trainer image
12+years of hands-on experience
What students say

Learn from people who have taken the journey.

Practical learning, live campaign examples, and decision-making confidence - in their own words.

Common questions

Frequently asked questions.

Everything you need to know before joining the course.

Who can join SOPS.pk courses? +
Anyone aged 16 and above can join. No previous marketing or technical experience is required - most learners begin from scratch.
Are the courses beginner-friendly? +
Yes. The course starts with the foundations and steadily builds toward practical campaign creation, analysis, optimisation, and scaling.
Will I get a certificate after completion? +
Yes. A certificate of completion is provided once you complete the course requirements and practical work for your batch.
Can I join from outside Lahore? +
Yes. You can join live online from anywhere in Pakistan through the batch’s online class format.
Are the classes live or pre-recorded? +
The core learning experience is live, so you can follow practical walkthroughs, ask questions, and receive guidance during the batch.
What do I need before joining? +
Bring a laptop, stable internet access, and the willingness to practise. The course guides you through the remaining tools and setup.
Enrollment open

Turn your interest in marketing into a practical skill you can use.

Join Digital Marketing & Meta Ads Mastery to learn how campaigns are planned, built, tracked, improved, and scaled — for clients, your own business, or a digital marketing career.

6-week roadmapOrientation, 8 live classes, and practical work.
Hands-on Meta AdsCampaign setup, tracking, optimisation, and scaling.
Flexible attendanceJohar Town, Lahore or live online nationwide.
You do not need prior experience. Bring a laptop, stable internet, and the willingness to practise.
Enrollment OpenJoin the next batch
Enroll Now
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