Enrollment open

Ecommerce & Shopify Mastery

Build, launch, run, and scale a professional Shopify store that actually converts and fulfils orders. Product research, store build, payments and delivery, paid traffic on Meta and Google — taught live by two working operators.

1 Month8 live classes
2 InstructorsStore + paid ads
FlexibleOnline or on-site
Ecommerce and Shopify Mastery course at SOPS
Hero image
In-person + online
Built on real store decisions
School of Professional Skills

Why learn ecommerce at SOPS?

Because a store is a business, not a website. You learn the decisions behind it.

The course is built around the skills that make an ecommerce operator useful: sharp product selection, a clean high-converting store, reliable fulfilment, profitable traffic, and disciplined improvement. You learn from people who run these decisions daily on real, revenue-generating brands.

Beginner Friendly

No store, no product, no experience needed. We start at the model and margins, then build.

Real Store Work

Product research, setup, design, fulfilment, and traffic on an actual store — not slides.

Pakistan Context

COD, local couriers, and local payments included — plus how to sell internationally.

The learning experience

Learn ecommerce through real store decisions.

Six capabilities you build across the batch — each one a decision a store owner actually has to make.

Think like a store owner

Understand the ecommerce model, margins, and unit economics before building anything.

Hunt winning products

Research, validate demand, and spot trends so you commit to products that can actually sell.

Build a real store

Set up Shopify properly: products, collections, and a clean, trustworthy storefront.

Design to convert

Structure a homepage, product page, and checkout that reduce friction and build buyer confidence.

Get paid and deliver

Set up payments, COD, shipping rules, and courier fulfilment for the Pakistan and international market.

Drive profitable traffic

Bring in buyers through Meta and Google, email and SMS, and learn to read what is actually working.

Course journey

Course curriculum

A structured path from fundamentals to a scalable store. Each class connects to the next, and every class is tagged with your instructor. The batch opens with an orientation session taught by both instructors.

Build the store
01Fundamentals & Product HuntingHow online stores make money, researching and hunting winning products, niche and margin thinking, business models, and validating demand before you build.Mr. Hasnain
02Shopify Store Setup & FoundationsAccount and plan, core settings, domain and branding, navigation, policies and legal pages, and getting to a launch-ready store.Mr. Hasnain
03Products, Catalog & Conversion-Ready DesignProducts and variants, collections and structure, imagery and copy, themes, high-converting product pages, and a clean mobile-first checkout.Mr. Hasnain
04Payments, Shipping & FulfilmentPayment gateways and COD for Pakistan, international payments, shipping rules and zones, courier integrations (PostEx / Leopards / TCS / Trax), and the order-to-delivery flow.Mr. Hasnain
Sell, scale & systemise
05Conversion, Apps & Email/SMSStore apps that lift conversion and average order value (reviews, upsells), abandoned-cart recovery, and building email and SMS flows with Klaviyo.Mr. Hasnain
06Meta Ads for EcommercePixel and CAPI setup, campaign structure for stores, creative and offers, catalog and Advantage+ shopping, and driving profitable traffic from Meta.Mr. Hassan
07Google Ads & ShoppingGoogle Merchant Center and product feed, Shopping and Performance Max, search intent, and capturing buyers already looking for your product.Mr. Hassan
08Analytics, Scaling & SystemsReading Shopify Analytics and GA4, diagnosing drop-offs, scaling what works, documenting operations, reporting, and planning the next growth move.Both
Build the store +
01Fundamentals & Product Hunting
02Shopify Store Setup & Foundations
03Products, Catalog & Conversion-Ready Design
04Payments, Shipping & Fulfilment
Sell, scale & systemise +
05Conversion, Apps & Email/SMS
06Meta Ads for Ecommerce
07Google Ads & Shopping
08Analytics, Scaling & Systems
Who is this for?

A strong starting point for people ready to sell online.

You do not need advanced experience. You do need curiosity, consistency, and a willingness to practise with the tools.

Aspiring Sellers

Build a real store on a clear, practical foundation instead of collecting scattered tutorials.

Freelancers

Add Shopify store-building and management to what you can confidently offer clients.

Business Owners

Take an existing product or shop online properly and run it with confidence.

Students

Develop a current, in-demand skill tied to real business needs and portfolio-building work.

Simple. Practical. Effective.

How the course works.

A four-step learning experience designed for real understanding and application, not passive watching.

01

Orientation

The roadmap, how the co-teaching works, and the tools and accounts you will set up.

02

Live Classes

Instructor-led sessions with guided demonstrations inside real stores and ad accounts.

03

Practical Tasks

Apply each class to your own store: products, pages, shipping, campaigns.

04

Guidance

Ask questions, get feedback, and leave with checklists you can reuse.

Course format

Everything you need to know before joining.

A practical live-learning course designed to give every student structure, support, and room to apply what they learn.

What stays with youStructured checklists for setup, launch, conversion, fulfilment, and performance — plus continued guidance after the batch.
Duration1 Month · Orientation + 8 Live Classes
TeachingTwo expert instructors, co-taught
Flexible formatJoin online or attend in person
LocationJohar Town, Lahore · Online nationwide
Your instructors · 01

Hasnain Abbas Khan

Ecommerce & Operations

A master operator. As Head of Operations at Scale That Product and right hand to Toronto-based, 8-figure founder David Kollar, Hasnain has run product, store, fulfilment, and scaling across a full brand portfolio.

He teaches those exact decisions here — how stores make money, how to pick products that sell, how to build a storefront people trust, and how to keep orders moving from checkout to doorstep.

Head of OpsScale That Product
8-Figure BrandsKollar Clothing · MSTR
Product to Deliverystore · fulfilment · scaling
Hasnain Abbas Khan, Ecommerce and Operations instructor
Instructor image
8-Figurebrand portfolio operator
Your instructors · 02

Hassan Shahbaz

Paid Marketing · Meta & Google

Head of Growth & Paid Acquisition with 9+ years and $20M+ in managed ad spend across Meta and Google.

Hassan builds the tracking and campaigns that turn a finished store into profitable, predictable sales — pixel and CAPI, catalog and Advantage+, Merchant Center and Performance Max — and teaches exactly how to read the numbers behind them.

9+ Yearspaid acquisition
$20M+managed ad spend
TrackingMeta · Google · attribution
Hassan Shahbaz, Paid Marketing instructor
Instructor image
$20M+managed ad spend
How you will learn

Guided, practical, and designed to translate into real work.

This is not a passive video library. Sessions are built around practical explanation, real examples, and work you can take forward after the batch ends.

Live classes

Ask questions in real time, understand the logic behind decisions, and learn from guided demonstrations.

Build a real store

Work through product research, setup, design, fulfilment, and traffic on an actual store, not only theory.

Two expert instructors

Learn the store build from an 8-figure operator and paid traffic from a $20M-spend acquisition lead.

Useful frameworks

Leave with structured checklists for setup, launch, conversion, fulfilment, and performance.

Real-world context

Learn ecommerce as it actually runs in the Pakistan market, with COD, couriers, and local payments included.

Course support

Use the material as a foundation for continued practice, portfolio work, and stronger decisions.

By the end of the course: you should be able to build a clean, launch-ready Shopify store, set up payments and fulfilment, drive profitable traffic from Meta and Google, read your own performance, and know what to fix or scale next.
Common questions

Frequently asked questions.

Everything you need to know before joining the course.

Do I need a product or an existing store? +
No. The course starts with the ecommerce model, margins, and product research, so you can begin with nothing and build from there.
Do I have to pay for Shopify during the course? +
Shopify is a separate paid tool. We cover plan choice, trial options, and what is worth paying for before you launch, so you can decide on the cost yourself.
Is this only for the Pakistan market? +
No. We teach COD, local couriers, and local payments because that is how most stores here run, and we also cover international payments and shipping.
Are the classes live or pre-recorded? +
The core learning experience is live, so you can follow practical walkthroughs, ask questions, and get guidance during the batch.
Can I join from outside Lahore? +
Yes. You can join live online from anywhere in Pakistan, or attend in person at the Johar Town campus.
What do I need before joining? +
A laptop, stable internet, and the willingness to practise. The course guides you through the remaining tools and account setup.
Enrollment open

Ready to build a store that actually sells?

Join Ecommerce & Shopify Mastery to learn how a store is researched, built, paid for, delivered, advertised, and scaled — for your own brand, for clients, or for a career in ecommerce.

1-month roadmapOrientation, 8 live classes, and practical work.
A real Shopify storeSetup, design, payments, fulfilment, and traffic.
Flexible attendanceJohar Town, Lahore or live online nationwide.
You do not need prior experience. Bring a laptop, stable internet, and the willingness to practise. Speak with SOPS on WhatsApp at 0326-6603735 to confirm the next batch, fee, and schedule.
Admissions OpenJoin the next batch
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