Digital Marketing & Meta Ads Mastery

Transform your career in 6 weeks. Learn advanced strategies for Facebook & Instagram ads, funnel building, and ROI-driven marketing from industry experts.

Flexible and no experience needed.

87% of students had little to no experience in their skill of interest before starting

Learn the skill to get good career.

Learn the technical and employability skills that are in demand from the local and international job market.

Incredible Personal Support.

A huge community of tech professionals including many graduate from SOPS are here to help you to success.

School Of Professional Skills

Why Choose SOP for Learning Digital Marketing & Meta Ads?

We believe in a future where everyone has a real opportunity to lead a thriving life.


School of Professional skills (SOPS) is a first interactive learning Institute of Pakistan that train people through an interactive online Google Meet based environment with a unique teaching and learning framework to become professionals in skill of their interest and helps them to find work in their concerned industry.


SOPS students are trained by expert professionals of the industry, putting a strong emphasis on collaboration and product development through projects. SOPS graduates work in global companies after getting the skillset and exposure.

About This Course

Digital Marketing & Meta Ads Mastery is a practical course designed to teach you how to create, manage, and optimize Meta (Facebook & Instagram) ad campaigns using real-world strategies. This is not like other courses where basic stuff is taught , this is advance high level program.

You’ll learn key concepts like campaign structure, audience targeting, pixel setup, retargeting, and ad optimization in a simple, hands-on way. By the end of the course, you’ll be able to confidently run and scale ads, whether for freelancing, business growth, or starting a career in digital marketing.

Digital Marketing Fundamentals

Understand how digital marketing works, how businesses acquire customers, and where Meta Ads fit into the wider marketing funnel.

Meta Ads Ecosystem & Setup

Learn Business Manager, Ad Accounts, Pages, Instagram connection, payment setup, access permissions, and campaign hierarchy.

Pixel, Events & Tracking

Set up Meta Pixel, key events, custom conversions, and tracking foundations to measure leads, sales, and campaign performance.

Audience Research & Targeting

Learn how to define your ideal customer, use interests, custom audiences, lookalikes, and build practical targeting strategies.

Campaign Structure & Objectives

Create campaigns with the right objective, budget structure, ad sets, placements, and conversion location for each business goal.

 

Ad Creatives & Copywriting

Learn how to create effective ad angles, hooks, visuals, headlines, primary text, and calls to action that drive results.

Performance Analysis & Optimisation

Understand key metrics, read Ads Manager data, identify weak points, and make informed changes to improve performance.

Retargeting, Scaling & Systems

Build retargeting funnels, scale winning campaigns responsibly, and create a repeatable workflow for managing client or business ads.

Who Is This For?

This course is ideal for freelancers, business owners, marketers, and students who want to master Meta Ads and build a valuable digital marketing skill. Whether you’re looking to generate leads, grow your business, or start a high-income career, this program provides the practical knowledge and hands-on experience needed to succeed.

Freelancers

Run Meta Ads for clients and offer high-demand digital marketing services.

Business Owners

Generate leads and sales by promoting your products and services online.

Marketers

Strengthen your advertising skills and improve campaign performance.

Students

Build a practical, high-income skill to start your digital career.

Duration

6 Weeks (Orientation+ 8 Classes + Practical)

Total Hours

16-20 Hours of hands-on-learning

Location

Johar Town, Lahore & Online (Live)

Enjoy continued access to expert guidance, updated course materials, and ongoing mentorship to help you stay current and confidently apply what you’ve learned long after the course is completed.

Batch is Filling Fast!

We keep batches small to ensure personal attention for every student.

Batch Progress 18/ 25 Seats

We keep batches small to ensure personal attention for every student.

About the Trainer

Hassan Shahbaz

Digital Marketing & Meta Ads Expert

Hassan Shahbaz is a digital marketing and operations professional with over 12 years of experience across technology, business operations, performance marketing, and client growth.

He has worked with businesses and teams across USA,UK, UAE, and other international markets, helping brands plan, launch, optimise, and scale Meta advertising campaigns for lead generation, e-commerce, education, service businesses, and high-ticket offers.

Through this course, Hassan brings practical, real-world campaign experience into the classroom. You will learn how Meta Ads are actually structured, tracked, tested, analysed, and improved, not just theory from slides.

His training approach focuses on building confidence through hands-on setup, real campaign examples, practical assignments, and the decision-making skills needed to work with clients, grow a business, or begin a career in digital marketing.

What Students Say

Whether you are new to skill or you’re thinking to improve your existing expertise, 
our courses are for you. And don’t just take our words for it:

most commonly asked questions below!

Frequently Asked Questions

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